The Link was founded in 1991 by two local Black leaders and former Minnesota Vikings Players, Jim Marshall and Oscar Reed to help youth on the Northside of Minneapolis who were struggling with poverty, homelessness, getting victimized by crime or recruited into criminal activity. The two leaders started the organization in a very community grounded way with a philosophy of doing “whatever it took” to help young people on the Northside.

We are proud to continue to have their great support and leadership, remain dedicated to their vision and continue to expand what they started to help and empower more and more young people every day.

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The Link works with youth and young families to overcome the impacts of poverty and social injustice.

Our 28 programs provide supportive housing, intensive case management services, and skills development to youth at risk of or experiencing homelessness, sex trafficking and/or involvement in the juvenile justice system.

The Link prides itself on its innovative, youth-centered, strengths-based programming for youth and families as well as programs that are co-designed, implemented and overseen by youth.

Population served:
Over 2,000 youth and young families ages 10-24

Geographical area served:
7 County Twin Cities Metro

EDI Commitment Statement
The Link will promote ongoing learning to better serve youth and families, broaden staff knowledge base and cultural awareness/competence resulting in equity, diversity and inclusion visible at all levels of the organization.

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