Who We Are

About Us

The Link partners with youth and young families as they transition from crisis into safety and healing.

Our transformative programs empower youth to secure housing, begin healing from trauma, find jobs they love, and pursue their goals for the future.


Our Mission


The Link works with youth and families to overcome the impacts of poverty and social injustice

Our vision is a community supporting all youth in having equitable access and opportunity

Our work is guided and informed by our beliefs and commitment to:

  • Youth: We value and incorporate youth voice into all we do
  • Inclusion: We respect all people, value diversity and are committed to equity
  • Quality: We strive for program excellence through continuous improvement and evidence based practices
  • Advancement: We aspire to lead through innovative and cutting edge programming

Who We Are

The Link provides street outreach, emergency shelter, housing, crisis intervention, and supportive services to young people who are facing homelessness, sexual exploitation, and/or involvement in the juvenile justice or child welfare systems. The Link was founded in 1991 by two Black community leaders and former Minnesota Vikings, Jim Marshall and Oscar Reed.

Jim and Oscar in front of Link sign

The Link serves over 2,000 youth and families across the metro area every year, meeting young people where they are and offering the resources and opportunities to focus on their goals without having to worry about where they are going to sleep at night, or where their next meal is coming from. Through The Link, youth have a safe place to call home, can build confidence, reconnect with their education, develop leadership skills, foster healthy relationships, and so much more.

What makes us

Different

Group photo of youth sitting on a bench in a park

Who We Serve

Youth Experiencing Homelessness

Youth who don’t have a safe place to sleep – often because they have been kicked out of their home, fled domestic violence, or aged out of the foster care system 

Sexually Exploited Youth

Young people who have been sexually exploited or trafficked – vulnerable youth are often targeted by traffickers who prey on their need for food, shelter, or a sense of belonging 

Youth Involved in the Juvenile Justice System

Youth who are not attending school or who have been involved in crime – most often because of poverty or underlying trauma affecting the youth and/or their family

History Timeline

1991

Oscar Reed and Jim Marshall shaking hands under sign that reads PSL

Professional Sports Linkage founded by
Jim Marshall and Oscar Reed

1996

Founders Jim Marshall and Oscar Reed standing with group of youth outside building with sign that reads "Professional Sports Linkage"

Juvenile Justice Transition Program worked with youth exiting Red Wing Correctional Facility

2002

Three youth wearing backpacks

Truancy Intervention Program begins- now called School Matters

2005

Large red four story building next to trees

Opened first housing program with Lindquist Apartments in North Minneapolis

2011

Youth bedroom with twin bed that is covered with a white bedspread that has colored patterns

Began our First Rapid Rehousing Program providing stable housing to youth experiencing homelessness

2014

Nine staff standing outdoors in front of large sign that reads "The Link-Passageways"

Started the Safe Harbor Division with the opening of Passageways Emergency Shelter & Housing Program for sexually exploited youth

2016

Four people standing on a rainbow sidewalk

Opened Project Live Out Loud- the first culturally specific housing program for LGBTQ+ youth in Minnesota

2018

Youth bedroom with a queen bed that has a grey bedspread

Started homeless prevention programming for Black youth in North Minneapolis through the creation of the Northside Homeless Prevention Program

Today

Serving 2,000+ youth each year including providing 250+ units of safe and stable housing each night and so much more

Equity, Diversity & Inclusion

Land Acknowledgement

We collectively acknowledge that The Link is located on the traditional, ancestral, and contemporary lands of Indigenous people. The Link resides on land that was cared for and called home by the Dakota people and other Native peoples from time immemorial. Ceded by the Dakota in 1805 through a fake treaty, this land holds great historical, spiritual, and personal significance for its original stewards, the Native nations and peoples of this region. We recognize and continually support and advocate for the sovereignty of the Native nations in this territory and beyond. By offering this land acknowledgement, we affirm tribal sovereignty and will work to hold this organization and ourselves as individuals accountable to Native peoples and nations.

EDI COMMITMENT STATEMENT

The Link will promote ongoing learning to better serve youth and families, broaden staff knowledge base and cultural awareness/competence resulting in equity, diversity and inclusion visible at all levels of the organization.

Youth

BUILDING EQUITY FOR YOUTH

The Link helps youth and young families heal from the harms that racism and other forms of oppression have caused while also supporting them to overcome the barriers that racism and oppression cause. We do this by providing culturally specific, youth-informed supportive services and programs, community resources, and trauma-informed case management, mentorship, and peer support. Through these approaches, The Link offers a way out of crisis and instability that is transformational for the young people we serve and a necessary part of building equitable and empowered communities.

Staff

SUPPORTING & EDUCATING STAFF

The Link invests in our staff who are on the frontlines, helping young people build stability.  We do this by:

  • Committing to equitable pay and benefits, a key framework and priority within our organization
  • Holding quarterly all-staff EDI trainings on cultural competency, anti-racism, LGBTQIA+ issues, disability rights, and mental health to promote cultural responsiveness at all levels
  • Promoting well-being and racial healing to holistically support BIPOC staff through resources, racial equity PTO, and more

Advocacy

advancing social justice

The Link recognizes that to truly address poverty and social injustice, we must also be a leader in advocacy and systems change. With discrimination so deeply entrenched in our systems, direct services alone will not end multiple generations worth of racism and oppression. In response, The Link partners with youth and adult staff who have lived experience of homelessness, sex trafficking and/or involvement in the juvenile justice system to advocate for needed change. We also participate in many community, state, and national coalitions to advance these movements. By centering the voices of those most impacted by social injustice, The Link helped pass our state’s Homeless Youth Act and Safe Harbor Law.